Broadcasts from Outer Space
David Burk | November 18th, 2009 | Uncategorized | 81 Comments »
The world of television and online news is going to get some of the ol’ newspaper restructuring medicine soon. A couple of days ago, I watched the live feed of the Space Shuttle Atlantis blasting off. Besides learning that it takes the shuttle only eight-and-a-half minutes to get into orbit (zero to four-thousand miles per hour in eight-and-a-half minutes!), I realized that I was watching on LiveStream. I didn’t watch any of the concert on YouTube a week or so ago, but there again, you had many people watching live from the web.
We are already applying this technology for clients, and when we find a visionary client who will couple this with social media channels, it will really explode. Our first case study was arranging for a live stream of an event announcing agreements and arrangements with people in several countries around the world. We invited interested journalists to attend the event live from the comfort of their computer. Dozens of journalists attended, and the audience lasted throughout the hour-and-half-long event.
Here are just two implications to consider:
- How will this development affect what gets covered and when? As we’ve seen, power to the people results in big changes, overnight sensations and user-generated content that may or may not be favorable to a brand. I predict that live recordings will follow this trend.
- What impact will this have on television news as video broadcasting is pried away from executives and put in the hands of the group on the ground? I predict that this will have a pretty polarizing effect on content, since, well, who cares what the advertisers think.
If you’re thinking that I’m clueless because webcams have been around forever, you’re right. I mean, let’s watch a fish tank for a while. The point now is that high-definition live streaming is simple, inexpensive, and useful. The official NASA announcer during the launch said, “Space shuttle Atlantis is headed straight onto Highway 129 and into orbit.” Of course, he was referring to the mission name, STS-129. This official digital evolution geek is announcing that live streams are on the freeway of love in a pink Cadillac.
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